When it comes to skincare, everyone has a different take. That’s because everyone’s skin is unique, and everyone has different goals.
 
Skincare Hero looked at search data to find the most searched skincare brands across the world and found that The Ordinary is the world’s most desired skincare brand, topping the search list in 41 unique countries.
 

About The Ordinary
 
The Ordinary, which has products supported by celebrities such as Kim Kardashian and Holly Willoughby, retails from $3.50 to $28.90. Although a majority of its products retail at under $10.
 
The brand is also very popular on TikTok. Many users say they appreciate The Ordinary’s mix of products containing tried and true ingredients, affordable price points, and most importantly – that they work.
 
Among The Ordinary, legacy skincare brands such as Dove, Bioderma, CeraVe, and Estée Lauder still had a strong presence in various markets. Like The Ordinary, a majority of the popular brands also happen to be the most affordable.